It all started with four daisies…
Having harboured a love for daisies for as long as she could remember, in 2002, Penchant Design founder Cathy Clayton decided that it was high time she got herself a ring with her favourite flower on it. So, without a second thought, she enrolled in a jewellery making course and emerged with just the ring she’d wanted – a sterling silver band with four little daisies on it. And since she felt that silver and gold went together beautifully, she finished off the delicate design by adding a little gold ball to the centre of each daisy.
The ring was an instant hit amongst her friends and it wasn’t long before requests for similar rings started streaming in. Cathy soon came to realise that she wasn’t the only one who loved daisies, and slowly but surely an idea started to germinate in her busy little mind. As that idea became clearer, Penchant Design started to grow, slowly at first, then eventually blossoming into the beautiful brand you know today.
The daisy is universally recognised as cheerful, graceful, uplifting, humble, and sweet, and yet there’s so much more to it… hidden beneath its perfect petals is something alluring, something almost indescribable. Could it be the simplicity and the child-like innocence that it evokes? Its innate ability to lighten the mood and make anyone smile? Or perhaps its mystical ability to determine whether one is loved or not by the object of your affection?
Throughout the years, the daisy has remained a cornerstone of Penchant Design, as it has come to epitomise the elegance and grace of our brand. In fact, we feel so strongly about this fair flower that we searched high and low to find the perfect giraffe, then covered her in daisies and named her… Daisy!