Who We Are

If you’ve ever browsed our online store or even just walked past our shop, at some point you’ve probably asked yourself, “What’s with all the daisies?!” Well wonder no more, as we love talking about daisies almost as much as we love the flower itself, and it would be our pleasure to enlighten you.

Our History

It all started with four daisies…

Having harboured a love for daisies for as long as she could remember, in 2002, Penchant Design founder Cathy Clayton decided that it was high time she got herself a ring with her favourite flower on it. So, without a second thought, she enrolled in a jewellery making course and emerged with just the ring she’d wanted – a sterling silver band with four little daisies on it. And since she felt that silver and gold went together beautifully, she finished off the delicate design by adding a little gold ball to the centre of each daisy.

The ring was an instant hit amongst her friends and it wasn’t long before requests for similar rings started streaming in. Cathy soon came to realise that she wasn’t the only one who loved daisies, and slowly but surely an idea started to germinate in her busy little mind. As that idea became clearer, Penchant Design started to grow, slowly at first, then eventually blossoming into the beautiful brand you know today.

The daisy is universally recognised as cheerful, graceful, uplifting, humble, and sweet, and yet there’s so much more to it… hidden beneath its perfect petals is something alluring, something almost indescribable. Could it be the simplicity and the child-like innocence that it evokes? Its innate ability to lighten the mood and make anyone smile? Or perhaps its mystical ability to determine whether one is loved or not by the object of your affection?

Throughout the years, the daisy has remained a cornerstone of Penchant Design, as it has come to epitomise the elegance and grace of our brand. In fact, we feel so strongly about this fair flower that we searched high and low to find the perfect giraffe, then covered her in daisies and named her… Daisy!

Cathy Clayton
Cathy Clayton
Jackie Hahn
Jackie Hahn

A Daisy

It’s difficult to fathom the appeal of the simple daisy and the emotion it evokes. A daisy is cheerful; it’s uplifting; it’s the epitome of sweetness; it’s humble and uncomplicated; but above all, it’s always perfect.
Perhaps it’s the power a daisy holds in it’s ability to determine if he/she loves me or loves me not.
Perhaps it subconsciously reminds one of the innocence of a child’s drawing. Is it not the only flower children ever draw?
How is it that to be given just one single little daisy can lighten ones mood so… one single little daisy?
You’d think a daisy is a daisy is a daisy, and that people would say “enough with all the daisies! Give us something new and exciting!”. But that is simply just not the case. And rightly so, because it’s often the simple little things in life that make it a delight.

Fourteen years later Penchant Design is still designing and making daisy rings, but with a new lady holding the compass – goldsmith and jewellery designer Jackie Hahn, a Stellenbosch University graduate and another daisy fan. The daisy rings are set to continue, and who knows where they’ll end up. But one thing’s for sure, Penchant Design will always be “the shop with the daisies”.

Customers' Testimonials

"I have bought a number of pieces frim Penchant. Amazing. All made with pride, love and professionalism"

Amazing and Professional

- Melanie Glynnis Fraser

"Truly beautiful jewelry and very friendly staff. The help they gave was amazing. Worth the 45 minute drive out of Cape Town to Franschhoekk to visit this shop. Thank you for everything."

Beautiful Jewellery and Friendly Staff

- Diana

"Thank you SO MUCH to Jackie and everyone from Penchant Design for my absolutely incredibly unique engagement ring! You've absolutely exceeded my expectations in a way which I could not have possibly imagined!"

Exceeded My Expectations

- Grethe

"Beautiful modern and classic jewellery at this shop in Franschhoek. My lovely hubby purchased a tanzanite ring and earrings for me for our 30th wedding anniversary in August. Recommend you visit if you are in the region."

Beautiful, Modern and Classic

- Karen

The ring has been a great success and thank you to you amazing service. Georgie loves the ring.

Amazing Service

- Luke Purdon

"Jackie is an absolute blessing!  Her love for her talent compliments her talent even more.  Regtig jys ongelooflik goed!  Ons is baie bevoorreg om jo as ons ontwerper te kan he (ons is verseker nog nie kla nie)!  Opreg dankie vir jo harde werk met ons groot stap jy maak dit net soveel meer skitter met die skoonheid van die ring xxx"

Absolute Blessing

- Danielle

I LOVE my reset engagement ring. It is very very beautiful.

I Love it

- Joy Denton

"When my sister on that day told us to go in and check out what you guys were able to do, I did not for one second think that we would get exactly what we wanted. I mean, this was Franschhoek after all and I could only imagine the rich and famous being able to afford the jewellery that you probably offered. How wrong were we! From the moment you sat us down, and there were a lot of us, you were attentive, friendly, professional and really looked like you were interested in getting us what we wanted as opposed to trying to sell us the world. You instinctively knew what Lisa wanted and you got that for her. When you asked us on the Friday if we were still looking at other places we were amazed that you even thought that, you had totally won us over and we knew you would deliver something special. I think in the end of the day, Lisa is the one that ultimately is the final say in this and judging by how much she loves the ring, I can only say, BRAVO to you and Penchant designs. Please thank the rest of the staff as well as they are all superstars in our opinion! All the best to you and Penchant designs, you deserve all the success in the world. Cheers,"

Attentive, Friendly and Professional

- Deon & Lisa

"What an amazing experience! I will most definitely go back. The sales consultant were so kind and really knew what suited me best for my event. I wish all jewelry places could be like they are. Thank you also for the earrings you specially made for my baby girl back home, next time I'll bring her along ;)"

An Amazing Experience

- Mariaan

"Love your stuff!"


- Melanie

"I love this shop and the owners.Their designs are beautifully unique and classy . First port of call whenever I am in gorgeous Franschhoek."

I love this shop and the owners

- Carolyn

"every thing is stunning!!!!!"


- Hannah

"I bought a set of chain and earrings of the exquisite and unique daisy range. This is so special because nowhere else do you get such special design range. I will definitely go back for another special item. Christmas is around the corner and I am going to spoil myself with something special."

Special Design Range

- Toy

"Bought a couple pieces at this store. The staff were totally amazing!!! So friendly and helpful, I would definitely recommend this store! Stop by if you get a chance, you won’t be disappointed!!"

You won't be disappointed

- Pauline

"That is the right word . I don 't like it - I love it. Many thanks for the warm welcome and professional love to diamonds. I feel it when wearing my rings. Why are you so far away ? Why didn't I bought in addition the tanzanite ring ? I definitely have to come back very soon for my 108 diamonds ring with tanzanite. love"

I don't like it, I love it

- Christine

"My husband and I visited Africa from Australia about a month ago and we bought a tanzanite and diamond daisy ring and it is stunning. The people in the shop were so lovely to work with. I absolutely love my ring and the workmanship is just amazing. Thank you for this beautiful ring."

The people in the shop were so lovely to work with

- Debbie