Each Forevermark diamond is inscribed with a promise, a promise that it is beautiful, rare and has been responsibly sourced. Each Forevermark diamond is natural, genuine and untreated. Less than 1% of the world’s diamonds are eligible to become a Forevermark diamond. As proof of this, each and every Forevermark diamond is inscribed with the Forevermark icon and a unique identification number which makes it always uniquely yours. A Forevermark diamond is one you can be proud to give and wear forever.




Penchant Design and Forevermark

We are in proud partnership with The De Beers Group of Companies as an Authorized Forevermark Jeweller.

About Forevermark

Forevermark is a diamond brand from The De Beers Group of Companies, which has a vast history of diamond expertise spanning back more than 125 years. Every Forevermark inscribed diamond is completely natural, hand-selected and comes with a promise that it is beautiful, rare and responsibly sourced.

Going Beyond the 4 C’s

The 4C’s can be good starting point, but there are a number of important criteria that greatly affect a diamond’s beauty and are NOT included on a standard grading report. Forevermark’s rigorous selection process insures only the most beautiful diamonds are chosen.

Inherent quality of the Rough

The rough diamond must be superior quality. Each diamond is assessed for flaws, which may affect the diamond’s ability to reflect or refract light, reducing the diamonds beauty. These features may not appear on a grading report.

Rigorous Selection Standards

A Forevermark diamond is natural and untreated. It is examined by diamond experts as the Forevermark Diamond Institute, who go through rigourous 17-step process to identify and flaws or imperfections that will affect its beauty.


Forevermark has exacting standards of polish, symmetry and proportions. They also require a Forevermark diamond be free of all defects, resulting in a beautiful diamond.


Once a diamond’s provenance and quality have been confirmed, it is inscribed with a unique number that represents our promise: that the diamond is beautiful, rare and responsibly sourced. Only then does it become a Forevermark diamond.

Responsibly Sourced

Sourcing Forevermark diamonds responsibly means that throughout their journey from rough to polished diamonds, particular care has been taken to ensure responsible business practices, support for the advancement of women and protection of the natural world, which is the ultimate source of the diamonds.

For more information on Forevermark diamonds follow this link:  https://www.forevermark.com/en/