Diamonds are forever… and so are the footprints and legacy we leave behind. As a firm believer in responsible sourcing and fair labour practices, we are proud to be in partnership with the De Beers Group of Companies, as the only authorised Forevermark jeweller in the Franschhoek valley.

Forevermark is a global brand falling under the De Beers Group – the leaders in the diamond trade industry for over 125 years. Forevermark diamonds are natural, genuine and untreated, and comprise less than 1% of the world’s diamonds. Each diamond is inscribed with the Forevermark icon and a unique identification number that guarantees its authenticity.

Forever Qualifying Criteria

Each diamond is inscribed with the Forevermark icon and a unique identification number that guarantees its authenticity.

Going Beyond the 4 C’s

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While Colour, Clarity, Cut and Carat are a good starting point, Forevermark’s rigorous selection process goes far beyond these to ensure that only the most beautiful diamonds are chosen.

Inherent quality of the Rough

Rough diamonds at DTC, Botswana

To ensure all diamonds are of superior quality, each rough stone is assessed for flaws that may affect its ability to reflect or refract light, reducing the diamond’s beauty.

Strict Selection Standards

Diamond cutting at Steinmetz, Gabarone, Botswana

Each Forevermark diamond is examined by experts at the Forevermark Diamond Institute, who complete a rigorous 17-step process to identify flaws or imperfections that may affect its beauty.

Craftmanship

Diamond cutting at Steinmetz, Gabarone, Botswana

Forevermark has exacting standards of polish, symmetry and proportions, and requires diamonds be free of all defects.

Inscription

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Once a diamond’s provenance and quality have been confirmed, it is inscribed with a unique number representing the Forevermark promise: that the diamond is beautiful, rare and responsibly sourced.

Responsible Sourcing

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Forevermark’s procurement policy stipulates that, throughout their journey from rough to polished diamonds, particular care must be taken to ensure the adherence to responsible business practices, the advancement of women, and the protection of the natural world.

For more information on Forevermark diamonds follow the link below